Creative & Innovation Design l Multimedia Content l Graphic Design & Art Direction l 3D Design & Animation Motion Graphics I Immersive Experiences | Experiential Activations l Brand Activations l Events & Exhibition Design Creative Technology I Generative AI
780+
Projects & Presentations
30+
Software &
GenAI Tools
20+
Years of
Experience
3
Awards for
Best Design
18K+
Owned Group
Members
PROFESSIONAL SUMMARY
A highly accomplished Creative Artist with over 20 years of international experience delivering award-winning projects, leading high impact directions, designs, digital content and strategies across diverse industries. Known for combining creative excellence with strategic insight, I excel at delivering creative and innovative solutions that elevate brands, engage audiences, and drive business growth. My expertise spans brand development, events & exhibition design, digital content creation, art direction and multimedia production, with a strong track record of transforming complex ideas into visually compelling and user centric experiences.
• Award for best stand design & build at Middle East Event Awards 2023.
• Award for best stand design & build at Middle East Event Awards 2024.
• ITU -World Radio Conference 2023, Concept, Design & Content development.
• EXPO 2020 Dubai UAE- Al Wasl Dome projection content creation.
• UAE National Day - A Hand for the Nation Campaign.
• FIFA Club World cup 2018- Fan zones and roadshows.
• COP28 -UAE 2023 Pavilions, Content & Gala dinner.
• PSL Cricket league Opening Ceremony AR show.
CREATIVE
DIRECTION
Creative vision & ideas
Concept development
Project management
Lead creative teams
Client presentations
Resource management
GRAPHIC
DESIGN
Identity design
Brand design & uplift
GenAI design
Brand collaterals
Exhibition branding
Digital & web design
Product design
Presentations design
UI/UX design
BRAND
ACTIVATION
Seasonal mall setups
Brand pop-up stores
Engaging experiences
Road shows
Creative installations
Window display designs
MULTIMEDIA
CONTENT
Motion graphics
3D Animation
Video Editing
Anamorphic animation
Visual effects (VFX)
Compositing
Projection mapping
2D infographic
Explainer Videos
Storyboarding
CREATIVE
TECHNOLOGY
Immersive experiences
Mixed reality (AR & VR)
Holograms & Kinetics
Tailor-made Applications
Digital transformation
Experiential activations
Permanent installations
Creative technology
Artificial Intelligence
3D
DESIGN
Events & conferences
Festivals & concerts
Stage design & layouts
Complete event design
3D walkthroughs
Interactive design
3D Exhibition design
Concepts mood boards
Display design
WORK
EXPERIENCE
September 2025 to Present
FREELANCE CREATIVE - AUSTRALIA
3D design, Graphics, Creative direction, Motion videos, Creative technology & Project management
• Leading the overall creative vision for design, graphic design, campaigns, designs visualizations with video content & creative technology.
• Creative planning, resource allocation, budgeting and timelines for projects from concept to execution and post project reporting and analytics.
• Seeking to bring my creative vision and leadership to a forward-thinking organization that values innovation, sustainability, and impactful creativity.
June 2021 to August 2025
WORLD TRADE CENTER DUBAI
Head of Design Content & Immersive
• Lead the design, creative development for experiences, multimedia, motion design, graphics and video content to optimize business operations and client experiences.
• Designed brand-aligned visual systems and graphical assets for campaigns, digital media, print, experiential installations and immersive experiences.
• Produced motion design sequences, animated infographics, product visualizations, UI/UX, screen content, events & exhibitions graphics and high-impact videos.
• Developed and maintained art direction, color strategy, typography, visual language and visual consistency across all graphics & multimedia content.
• Collaborated with producers, creative directors, graphic designers, video editors, 3D teams, and technical media operators to align creative output with playback specs.
• Introduced new GenAI techniques, rendering workflows, visual trends and technology-based improvements to enhance design quality and efficiency for multiple projects.
• Delivered creatives for global brands, cultural experiences, product launches, events, exhibitions, concerts, festivals, governmental events and initiated ideas to clients.
April 2020 to May 2021
MISHAL GROUP DUBAI
Creative & Innovation Head
• Design & delivered bespoke graphics and motion design solutions for museums, visitor attractions, heritage destinations and corporate brand spaces.
• Applied interactive technologies and advanced motion graphics design to transform complex information into engaging narrative experiences.
• Created pitch decks, proposals and walk-through videos using graphics, 3D software and game engines to visualize concepts prior to building.
• At the forefront of making experiences accessible to diverse audiences through creative visual design and immersive storytelling.
October 2013 to March 2020
PLAN B ADVERTISING & EVENTS DUBAI
Head of Creative Events, Exhibition & Technology
• Design & created high-impact graphics, 3D designs, animations, motion graphics and presentation assets that enhanced pitch success and audience engagement.
• Created layouts, key visuals, posters, banners, advertising graphics and branded collateral following brand guidelines.
• Developed full events from layout to stages, seating, entrance arches pre function areas, different activation areas, Led screen contents for stage along with activations.
• Created concepts for mall activations for different seasons from graphics to 3d renders and project management from design to final delivery.
• Developed and delivered large-scale LED content, projection mapping sequences, holographic show assets and immersive event visuals.
• Coordinated closely with account managers, translating client objectives into impactful graphical visualizations and targeted messaging as per the initial RFPs.
June 2012 to Sept 2013
PUBLICIS GROUPE
Digital Communications Head
• Developed digital content including infographics, motion visuals, videos, teasers, data visuals, product stories and campaign narratives aligned to brand voice.
• Managed social content calendars, publishing schedules, asset libraries, storyboards and key message frameworks for campaigns.
• Directed tone of voice, visual language, motion style and digital storytelling approach to maintain high-quality communication standards.
• Developed and implemented digital communication strategies to enhance brand visibility and managed content creation for websites, blogs, and social media platforms.
June 2007 to May 2012
WINDS INTERNATIONAL
Creative Project Manager
• Developed creative concepts and style frames for client pitches, mood boards, proposals and visual direction decks.
• Adapted brand guidelines into flexible visual templates to increase output efficiency and maintain brand alignment.
• Developed architectural adverts and motion graphic animations for web and broadcasting.
Feb 2005 to May 2007
INTELLIGENT TECHNOLOGIES & SOLUTIONS
Creative Designer
• Responsible for designing of characters, scenes, props, cameras, and other visual elements in 3D scenes for film, games, TV and digital media.
• Exported image sequences or passes and composite them in Adobe After Effects and Added motion graphics, titles, effects, and finishing.
CAREER
HIGHLIGHTS &
ACHIEVEMENTS
Over 20 years' experience of working in the field of CREATIVE DESIGN & Multimedia.
15+ years’ experience of delivering Graphics, Animations, 3D designs for client across different industries WORLDWIDE.
5+ years’ experience of managing flagship projects in the field of Creative Design in government sector.
4+ years’ experience of Client relations & project management for international clients.
2+ years’ experience of AI content generation & Prompt Engineering for Images, videos & immersive media.
Won Award for best stand design & build at Middle East Event Awards 2023 & 2024.
Managing a group “Creative Design” with 20,000+ members across the world.
SOFTWARE & TOOLS
GRAPHIC DESIGN
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
3D
DESIGN
Autodesk 3D Studio Max
Maxon Cinema 4D
Blender
MOTION GRAPHICS ANIMATION
Adobe After Effects
Adobe Premier Pro
Unreal Engine
Twinmotion
Divinci Resolve
FL Studio
GENERATIVE AI
DESIGN
Adobe Firefly
Nano Banana Pro
VEO 3
Kling AI
Canva
Leornado
Lume Flow
Seedance 2.0
Claude Opus
Eleven Labs
Envato Elements
D-ID
Tripo AI
Meshy
MANAGEMENT &
PRESENTATION
Oracle Fusion
Float - Resource planning
Microsoft Powerpoint
Figma design - UI/UX
Whiteboard
PORTFOLIO
MEDIA PUBLICATIONS
Several of my projects have received notable media coverage, highlighting their creative innovation and impact.
